CYOG — AI Mastermind Aftershow, Episode 02: Tyler Sewell and the Value Hidden in Your Archive
CYOG — AI Mastermind Aftershow, Episode 02: Tyler Sewell and the Value Hidden in Your Archive
Tyler Sewell Built a Career Worth Archiving
Before Podcasting Became an Industry, Tyler Was Already Building Its Future
Before Tyler Sewell helped build a platform for finding forgotten work, he built a career worth archiving.
As a co-founder of Labrador Communications, Tyler helped raise more than $7 million to create Rowdy—an early digital-media destination built around NASCAR culture. Long before podcasts became ordinary, Tyler was creating, scripting, hosting, and producing one of the earliest audio and video podcast experiences for racing fans.
Rowdy grew into far more than a show. Its website attracted more than 1.5 million monthly page views, its community reached over 30,000 members, and the podcast generated more than 60,000 monthly iTunes downloads. Its radio program became the top-rated show in its time slot across six markets, and the company was eventually sold to The Sporting News.
Tyler carried that same instinct into technology marketing, software, branded media, and eventually Starchive—a platform designed to help creators and institutions organize, protect, discover, and activate the work they already own. Its projects have included cultural assets connected to Bob Dylan, Essence, the New York Philharmonic, and other major archives.
Tyler’s story reveals something most creators overlook: your old recordings, abandoned projects, photographs, interviews, and unfinished ideas may not be clutter. They may be dormant authority—and the raw material for the next world you build.
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Tyler Sewell Built a Career Worth Archiving
Before Podcasting Became an Industry, Tyler Was Already Building Its Future
Before Tyler Sewell helped build a platform for finding forgotten work, he built a career worth archiving.
As a co-founder of Labrador Communications, Tyler helped raise more than $7 million to create Rowdy—an early digital-media destination built around NASCAR culture. Long before podcasts became ordinary, Tyler was creating, scripting, hosting, and producing one of the earliest audio and video podcast experiences for racing fans.
Rowdy grew into far more than a show. Its website attracted more than 1.5 million monthly page views, its community reached over 30,000 members, and the podcast generated more than 60,000 monthly iTunes downloads. Its radio program became the top-rated show in its time slot across six markets, and the company was eventually sold to The Sporting News.
Tyler carried that same instinct into technology marketing, software, branded media, and eventually Starchive—a platform designed to help creators and institutions organize, protect, discover, and activate the work they already own. Its projects have included cultural assets connected to Bob Dylan, Essence, the New York Philharmonic, and other major archives.
Tyler’s story reveals something most creators overlook: your old recordings, abandoned projects, photographs, interviews, and unfinished ideas may not be clutter. They may be dormant authority—and the raw material for the next world you build.
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